Ashoka Young Scholars Programme

Ashoka’s Young Scholars Programme’s team approached with one main problem statement- how do we establish YSP’s brand identity in relation to Ashoka but also independent enough so that it stands on its own? Here’s what I did within a week with my team- Repurposed the content, took strong elements from Ashoka’s identity to create one for the YSP and applied those across several digital assets. Apart from creating a standalone identity for the AYSP, I also created and curated a variety of digital assets for the programme's marketing.